After working in Dubai for a couple of years, I’ve realized that many companies here were doing a bunch of recurring mistakes when it came to promoting their businesses online. As a region that is trying to adapt as quickly as possible to the digital landscape, most traditional marketeers are not using online tools to their optimal capacity and sometimes develop tactics that do not translate into the results they expect. Here are the top 3 mistakes we have noticed and surefire solutions that will help strengthen your online marketing activity:
With more than a billion active user, there is no doubt that Facebook is the place to be. For the mean time at least! Many of our customers or people that we follow on Facebook try to communicate daily in order to get people’s attention.
The idea is nice, keeping the connection with people and engaging them. But think twice: If I like a shop fanpage, does it really mean I wanna get a daily post on my feed ? No.
In this case our favorite answer is usually to ask people what they are trying to achieve. As many won’t have any specific answer you should wonder: What am I expecting out of my X number of fans ? Keep in mind that a very few of them will see your post. So it’s better to fire posts when you have something really engaging for your audince and then “boost” it with the Facebook Ads system.
Even though we do recommend people to spend as little as possible until they reach they first objectives, you should make sure the effort doesn’t out weigh the expense. Keep in mind that for many people your website will usually be the first point of contact with your brand and product.
When we add new adwords customers, we’re forced to notice that a huge part of their budget is going into: non relevant keywords, low quality score expressions, etc. Usually spending a few hours on an account we know that we can improve a lot their clicks or ROI.
Once again this is my personal opinion about something I’ve been watching during the last few years. If you have your own nifty solution, or if you’re facing one of those problems, please let us know. We’ll be very happy to hear your opinion !