When you decide to run a small company, you need to consider quite a few steps. Assuming that the business plan and investment are in place the next step would be to promote the business idea to get the first customers.
While TV, radio, and printing advertisement still have a significant share of the advertising market, the world is slowly but steadily moving into the online space and so does the advertising.
Top 5 steps to advertise your startup online
- Social media presence
According to data, 73% of marketers believe that social media marketing has been effective for their business. With over 3.5 billion social media users you don’t want to miss the opportunity.
- SEO strategy
Optimizing your website for search engines is one of the most important tasks for growing business. Webpages optimization, link building, mobile responsiveness, and a few other updates will help you rank higher.
- Content marketing
Having a blog usually helps to develop an audience much quicker. Publishing regular and informative blog posts provides a great platform for engagement with potential customers, increasing organic traffic, and ranking.
- Paid ads
Paid advertisement cannot be underestimated if done right. It offers very specific targeting, affordable, and measurable results and guarantees an increased number of qualified leads.
- Other marketing channels
It is worth taking care of your email and video marketing, public relations, and affiliate marketing at a later stage. These channels will help to increase brand awareness and get more leads, nurturing them at the same time.
How did we help Easy Wedding Georgia startup?
Before taking any of the mentioned above steps it is important to create the company’s buyer persona. And that was the first thing we have done for Easy Wedding Georgia – the growing startup that offers wedding services for complicated cases in the GCC region.
When you advertise your services in any way you need to know who your customers are. Their situation, problems, and pain points. Only after that, you will be able to provide a solution and that is the main point of creating a new company.
Once the buyer persona of EWG was defined, we helped the team to set up all the necessary steps of their marketing strategy.
And the important part of the marketing advertising strategy – tracking the results properly as when you can see the growing numbers and interest – you know you are on the right way.
What do you think is the most important thing when you open a startup? Let us know in the comments!